Precision eControl helps brands solve online sales disruption at scale to accelerate growth. We empower brands to diagnose revenue disruption, help win the buy box, stabilize pricing, reduce suppression, and deliver a consistent consumer experience. Our omnichannel monitoring, advanced analytics, and enforcement workflows provide a unified approach to brand control that delivers measurable results.
The eCommerce landscape is more disruptive and complex than ever. Brands face reseller proliferation, pricing volatility, channel conflict, and cross-border arbitrage. Traditional MAP tools weren’t built for today’s challenges.
Traditional monitoring floods teams with unprioritized violations and false positives
Many tools are disconnected and narrow in focus
Sophisticated sellers ignore outreach; no path to escalation
Precision eControl is a unified platform for smarter marketplace control: connecting monitoring, analytics, and enforcement into a single, streamlined experience that allows a brand team to act faster and with greater impact.
Empower a brand’s sales leaders to execute growth strategies on Amazon and beyond by improving visibility and gaining channel control.
Centralize oversight, enforce with consistency, and track pricing impact across marketplaces.
Precision eControl provides customized software and data solutions that can be used alongside legal services to create an approach to eCommerce control that promotes brands’ growth.
Brands can choose to engage Vorys eControl or their legal counsel of choice for legal services.
A: Precision eControl is a channel integrity platform that helps manufacturers and consumer brands solve online sales disruption at scale to accelerate growth. Precision eControl empowers brands to diagnose revenue disruption, help win the buy box, stabilize advertised pricing, reduce suppression, and deliver a consistent consumer experience. Omnichannel monitoring, advanced analytics, and enforcement workflows provide a unified approach to brand control that delivers measurable results.
A: eCommerce Disruption refers to conditions that undermine a brand’s ability to sell consistently and profitably across all intended channels, specifically online. Common disruptive conditions include: unauthorized third-party sellers taking Buy Box, Advertised Pricing volatility that misrepresents the brand, causes consumers to question authenticity or quality, or causes Amazon’s algorithm to suppress Buy Box eligibility, and Listing Suppression where ASINs become ineligible or hidden from search. These conditions reduce revenue, damage brand perception, and erode retailer trust.
A: Brands should consult their legal counsel regarding steps a brand can take to establish an Authorized Seller Program and appropriate enforcement against Unauthorized Sellers. Precision eControl, LLC (“Precision”) is a wholly owned, ancillary business of Vorys, Sater, Seymour and Pease, LLP. Precision is not a law firm and does not provide legal advice. Precision provides Orion, a sales monitoring platform that includes an Authorized Seller management tool that helps brands continuously manage which sellers are authorized to sell what products, and where.
A: MAP (Minimum Advertised Price) Monitoring software tracks online marketplaces and retail websites to detect when sellers advertise products at prices below a brand’s MAP. It identifies which sellers are advertising products inconsistent with a brand’s MAP policy, documents MAP violations by sellers, and provides workflows for enforcing a brand’s MAP policy. Precision eControl’s Orion platform includes MAP Enforcement workflows as part of Precision’s broader channel integrity platform.
A: Traditional MAP Monitoring tools typically generate high volumes of alerts without providing data on which violations have the greatest revenue impact. Precision eControl’s Orion platform doesn’t just provide a company with notices, which can often lead to alert fatigue without any meaningful follow-through. Instead, Orion connects Advertised Pricing data to Buy Box performance and revenue metrics, allowing teams to focus on actual business impact. It also integrates enforcement workflows and legal escalation paths within the same platform, so brands can use their own independent business judgment and take action to enforce their policies as they see fit.
A: Precision eControl’s Orion Platform monitors advertised pricing and seller activity across major online marketplaces including Amazon, Walmart, and Google Shopping, as well as authorized dealer websites and the broader web. The platform provides channel-specific monitoring multiple times per day, depending on the channel and the brand’s unique business priorities.
A: Precision eControl’s Orion platform is used by brands across nearly every category of consumer goods. When brands have multiple customers and an omnichannel approach, they use Orion to manage their online retail presence. Primary users within those organizations include eCommerce teams, sales operations teams, MAP administrators, brand protection specialists and marketing leaders who need to protect brand integrity and channel performance across Amazon and other marketplaces.
See how the Orion platform can help you regain control to elevate your brand leadership.
